Pepsi: Entertaining global audiences with local content

The Challenge: 

With fickle consumers, strict industry requirements, and a tough economy, Pepsi needed a way to continuously engage their millions of fans, spread across 70 global markets, as well as find and grow more customer segments.

The Solution: 

Pepsi launched Pepsi Pulse, a multimedia platform hosted on Pepsi.com. Partly powered by SyndiGate’s licensed content, Pepsi is now able to publish a consistent cadence of relevant, on-brand content across music, sports, and entertainment – topics their audience loves.

By SyndiGate’s licensed content, Pepsi is now able to publish a cPepsi
The Results: 

+89%  increase in monthly page view growth

+38%  increase in monthly visit growth since launch

+22%  boost in social traffic