With fickle consumers, strict industry requirements, and a tough economy, Pepsi needed a way to continuously engage their millions of fans, spread across 70 global markets, as well as find and grow more customer segments.
Pepsi launched Pepsi Pulse, a multimedia platform hosted on Pepsi.com. Partly powered by SyndiGate’s licensed content, Pepsi is now able to publish a consistent cadence of relevant, on-brand content across music, sports, and entertainment – topics their audience loves.
+89% increase in monthly page view growth
+38% increase in monthly visit growth since launch
+22% boost in social traffic