Debunking myths around licensed content
With very few exceptions, bloggers, editors, producers and publisher of any other kind all use licensed content. This third-party content comes in many forms; photos and videos from commercial image libraries, newsreel footage from on-the-ground videographers, and articles from major newswires, to name but a…
How licensed content benefits brands
A content marketing campaign is nothing without high-quality, engaging content. Digital magazines, social media platforms, and email lists all come to life when populated with content tailored to meet the expectations of an increasingly demanding target audience. Great content resonates with those who read it,…
How publishers can save time and money accessing premium licensed content with DISCO
The task of sourcing and contracting with individual providers of licensed content can be both frustrating, time-consuming and costly. The process involves dedicating resources towards strategic sourcing of relevant publications or content services, completing legal documentation and license agreements, plus tech-related tasks such as establishing content feeds…