Can I copy and paste content onto my website or blog?
Whether you’re starting a blog for your company, or launching the next Pulitzer Prize-winning news website, having a strong understanding of copyright rules is crucial. A surprising number of publishers still believe that copying content from other websites and republishing it on theirs without the…
Broadcast News – An Untapped Source For Finding Alpha From Decomposition
Within the financial services sector, technology solutions that leverage natural language processing (NLP), machine learning (ML) and artificial intelligence (AI) to monitor news coverage are gaining in both utility and popularity. Firms are looking to embrace data and analytics to help drive increased risk-adjusted returns….
Develop Your Content Marketing Strategy and Program
Useful content should always be at the core of your marketing. Traditional marketing is becoming less and less effective and as such forward-thinking marketers know there’s a better way. Enter: content marketing. As any digital marketer knows, content marketing is a crucial part of your…
4 Ways Publishers Can Increase Revenue in 2021
Most publishers these days are trying to find additional sources of revenue. Traditional streams of income, such as advertising, are still crucial, but exploring other options can bring in even more revenue for publishers. Simply by implementing just one of these strategies could increase revenue…
Debunking myths around licensed content
With very few exceptions, bloggers, editors, producers and publisher of any other kind all use licensed content. This third-party content comes in many forms; photos and videos from commercial image libraries, newsreel footage from on-the-ground videographers, and articles from major newswires, to name but a…
How licensed content benefits brands
A content marketing campaign is nothing without high-quality, engaging content. Digital magazines, social media platforms, and email lists all come to life when populated with content tailored to meet the expectations of an increasingly demanding target audience. Great content resonates with those who read it,…