Why SyndiGate needs your content NOW
Content as a solution is an industry that continues to strive and grow. Large scale provides, or information brokers, collate content from around the world and offer to their database of clients. Whether it be risk solutions analysis for companies or government agencies content in…
Can I copy and paste content onto my website or blog?
Whether you’re starting a blog for your company, or launching the next Pulitzer Prize-winning news website, having a strong understanding of copyright rules is crucial. A surprising number of publishers still believe that copying content from other websites and republishing it on theirs without the…
Broadcast News – An Untapped Source For Finding Alpha From Decomposition
Within the financial services sector, technology solutions that leverage natural language processing (NLP), machine learning (ML) and artificial intelligence (AI) to monitor news coverage are gaining in both utility and popularity. Firms are looking to embrace data and analytics to help drive increased risk-adjusted returns….
Develop Your Content Marketing Strategy and Program
Useful content should always be at the core of your marketing. Traditional marketing is becoming less and less effective and as such forward-thinking marketers know there’s a better way. Enter: content marketing. As any digital marketer knows, content marketing is a crucial part of your…
4 Ways Publishers Can Increase Revenue in 2021
Most publishers these days are trying to find additional sources of revenue. Traditional streams of income, such as advertising, are still crucial, but exploring other options can bring in even more revenue for publishers. Simply by implementing just one of these strategies could increase revenue…
Debunking myths around licensed content
With very few exceptions, bloggers, editors, producers and publisher of any other kind all use licensed content. This third-party content comes in many forms; photos and videos from commercial image libraries, newsreel footage from on-the-ground videographers, and articles from major newswires, to name but a…
How licensed content benefits brands
A content marketing campaign is nothing without high-quality, engaging content. Digital magazines, social media platforms, and email lists all come to life when populated with content tailored to meet the expectations of an increasingly demanding target audience. Great content resonates with those who read it,…
5 Tips Every Content Curator Needs to Write Better Calls-to-Action (CTAs)
By PAWAN DESHPANDE published JULY 17, 2013 Calls-to-action (CTAs) are among the most neglected of content marketing components — in both curated and created content. Yet, they are also among the discipline’s most essential features in terms of providing brand value. These simple, yet targeted, phrases are directly…
8 Tips for Using SEO to Improve Content Marketing
by Heather Eng – June 8, 2017 Search engine optimization (SEO) can be a powerful tool for content marketers. Gone are the days when SEO meant stuffing keywords into blog posts and articles to rank highly in search. Now, SEO has evolved to be more helpful to both…
5 Easy Ways to Optimize Your Content Marketing Hub
by Victoria Golden – June 12, 2017 Your content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel. Yet, content hubs require ongoing upkeep. And too often, companies…
How Often Should I Publish Content? 3 Content Marketers on Their Cadences
by Heather Eng – June 22, 2017 “How often should I publish content?” That’s one of the most common questions customers ask us, and something every content marketer wonders, at some point. And it makes sense. In a world where everyone seems to be constantly churning out content,…
Content Marketing Personalisation: 4 Brands’ Winning Tactics
by Anastasia Dyakovskaya – June 27, 2017 Mass marketing is becoming a thing of the past. Today, the more customized a product or brand can be, the better. But although personalization has been a buzzword in the content marketing industry for some years, how many companies have realized its full…