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    5 Tips Every Content Curator Needs to Write Better Calls-to-Action (CTAs)

    by Support January 1, 2019

    By PAWAN DESHPANDE published JULY 17, 2013 Calls-to-action (CTAs) are among the most neglected of content marketing components — in both curated and created content. Yet, they are also among the discipline’s most essential features in terms of providing brand value. These simple, yet targeted, phrases are directly…

    Content Marketing For Brands, Knowledge Base

    Content Marketing ROI: How to Measure Brand Equity, Conversions, and Loyalty

    by Support January 1, 2019

    Written by by Shafqat Islam, CEO and Co-Founder at NewsCred, October 6, 2016 When it comes to their biggest challenge, most content marketers are in agreement: They’re struggling to measure ROI. At NewsCred’s conferences and workshops, that’s the question people most often ask us: “How…

    Content Marketing For Brands, Knowledge Base

    Content Marketing Personalisation: 4 Brands’ Winning Tactics

    by Support January 1, 2019

    by Anastasia Dyakovskaya – June 27, 2017 Mass marketing is becoming a thing of the past. Today, the more customized a product or brand can be, the better. But although personalization has been a buzzword in the content marketing industry for some years, how many companies have realized its full…

    Content Marketing For Brands, Knowledge Base

    How Often Should I Publish Content? 3 Content Marketers on Their Cadences

    by Support January 1, 2019

    by Heather Eng – June 22, 2017 “How often should I publish content?” That’s one of the most common questions customers ask us, and something every content marketer wonders, at some point. And it makes sense. In a world where everyone seems to be constantly churning out content,…

    Content Marketing For Brands, Knowledge Base

    5 Easy Ways to Optimize Your Content Marketing Hub

    by Support January 1, 2019

    by Victoria Golden – June 12, 2017 Your content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel. Yet, content hubs require ongoing upkeep. And too often, companies…

    Content Marketing For Brands, Knowledge Base

    8 Tips for Using SEO to Improve Content Marketing

    by Support January 1, 2019

    by Heather Eng – June 8, 2017 Search engine optimization (SEO) can be a powerful tool for content marketers. Gone are the days when SEO meant stuffing keywords into blog posts and articles to rank highly in search.  Now, SEO has evolved to be more helpful to both…

    Content Marketing For Brands, Knowledge Base

    The Ultimate Guide to Creating an Editorial Calendar

    by Support January 1, 2019

    Buying Cycle + Content Types Selecting Your Editorial Calendar So, what are the distinct elements of an editorial calendar? There are several standards fields, such as content type, title, assigned author, due date and publish date, and CTA, which are consistent for all editorial calendars….

    Content Marketing For Brands, Knowledge Base

    SEO Best Practices For Content Marketing

    by Support January 1, 2019

    Written by Michael Peggs – December 28, 2016 Scott Cook, co-founder of Intuit, delivered a rather apt interpretation of the current state of content marketing, saying, “A brand is no longer what we tell the consumer it is – it is what consumers tell each…

    Content Marketing For Brands, Knowledge Base

    How to Create a Documented Content Marketing Strategy

    by Support January 1, 2019

    Written by by Shreya Kumar – November 16, 2016 If you’re new to content marketing, get ready to hear the phrase: “Marketers with a documented strategy are 5x more likely to succeed.” And if you’re a content marketing veteran, you might be saying: “I’ve heard this a million…

    Content Marketing For Brands, Knowledge Base

    The Advanced Content Marketer’s Guide to Syndication + Licensed Content

    by Support January 1, 2019

    Written by NewsCredApril 28, 2015 Every time we talk to content marketers, we hear the same problem over and over: scale. It’s a struggle on our own team and for established content marketers like GE as well. People in other industries can also relate – today…

    Content Marketing For Brands, Knowledge Base
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